Written by Danielle Joworski

It seems like an oxymoron; being invisible to become more visible.

In a culture where FOMO (Fear Of Missing Out) runs rampant and digital marketing seems to be teaching that more is better … more emails, more posts, focusing on pain points more … it might seem risky and illogical to take a “less is more” approach to visibility.

Two instances this summer are examples of how being invisible made me more visible.

It all started with a visibility challenge I ran this summer. Yep – a challenge when so many business owners are unplugging on vacation, or just unplugging to enjoy the first ‘real’ summer in a few years.

To back it up a step, the idea for a summer visibility challenge was ignited following a few conversations with fellow women entrepreneurs about marketing strategies we weren’t aligning with any longer.

With a mindset that there’s always more than one way to achieve the same goal, my years of continuous improvement training shifted into high gear to answer the following question:

How can I be visible without being visible?

The ideas flowed from that question. And all the elements of the challenge were created with more ease + flow, and a whole lot more fun because the goal was to help other women become more visible in a way that works for them, guided by me being visible to them in a way that works for me.

The results were not expected and were very surprising.

A typical email marketing open rate (when someone clicks on your email to open it and see it for any amount of time) is just over 20%. Yes, that’s considered a really good conversion. During my visibility challenge where I was invisible, my open rates started at 70% and soared to over 90%.


The second instance where I was invisible but became more visible, was after I broke my foot in July. Talk about a sign to (literally) stop, take a break, and put my feet up.

Webinars I had planned were deleted from the calendar. A launch originally set for September is now a figment of the imagination. I did less, literally. Sitting in my backyard, enjoying the warm weather, listening to music + more, and not feeling guilty about it.

I seemingly took a break from social. I loaded up my CRM with content, shared about my foot on social, and then just let go.

I was on a break because of a break when opportunities to be visible showed up.

People showed up and became visible to me. My air cast was like a beacon and a good conversation starter. I got to have few but focused + fascinating conversations with people because of being immobile at events, getting to know others more deeply than I probably would have if I’d been mobile and freer to roam. DMs rolled in with good wishes from others, some I hadn’t seen or heard from in years.


The takeaway learned from all this as I started to walk without my air cast, then started back driving, was a strong reminder that it’s okay to take breaks. Not just little breaks and short times away, but big breaks and physically removing myself from the day-to-day.

People won’t disappear. Ideal opportunities won’t pass by.

People will appear. Ideal opportunities will wait until you’re ready.


  • taking a break
  • giving myself a break
  • and breaking away from the idea that I ‘have to’ be everywhere and all the time

I was reminded that it’s actually a good thing. It reminded me that sometimes, being invisible is actually what’s needed to create the space for the right people, opportunities, and fun to appear.

About Danielle

Danielle is an international best-selling Author, Rhyze® award-winning entrepreneur, and TV Host of The C-Suite on Rogers tv and Visibility Coach for women. She has delivered talks, workshops, and keynotes to audiences of up to 400+, been a Guest on multiple podcasts, and led conversations with over 100 women. This work is all fueled by an insatiable passion to guide women on how to use their voice to increase their visibility in life, career, or business, and actualized through the delivery of innovative, one-of-a-kind coaching programs and courses, and creating multi-dimensional platforms to lead conversations so women’s voices are heard.

Danielle contributes to the Wild About Wellness Community online where members who are passionate about holistic health and wellness come together to share information, educate and contribute for the purpose of learning and growing.

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