Written by Simone Usselman-Tod
Entrepreneurial women are visionaries, thriving on ideas, craving freedom, and driven by purpose. But for many, there’s an invisible layer beneath the ambition that can either fuel brilliance or leave them spinning in cycles of stress and self-doubt. That invisible layer is often explained by neurodivergence – differences in how the brain processes, focuses, and feels.
When we look more closely this often includes ADHD traits which are being increasingly recognized as a valuable asset for entrepreneurial women. For women ADHD traits don’t always look like the stereotypes of hyperactivity. Instead, it can hide in plain sight, showing up as mental restlessness, emotional intensity, or a constant search for focus. These traits can be both superpowers and stumbling blocks in business and in life.
Hidden Strengths
So many of the entrepreneurial women I meet describe themselves as “idea generators.” They see connections others miss, pivot quickly when challenges arise, and bring contagious energy to projects.
Common strengths include:
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Hyperfocus: Diving so deeply into passion projects that they accomplish in hours what might take others weeks.
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Creativity: Linking seemingly unrelated ideas into fresh, innovative solutions.
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Resilience: Grit and adaptability from navigating setbacks or being misunderstood.
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Empathy & Intuition: Heightened sensitivity to others’ needs, making them powerful leaders and collaborators.
These are not deficits. They are unique gifts and part of the brilliance that comes with neurodivergence.
Hidden Costs
Yet, without support, ADHD traits can also trigger cycles of overwhelm and exhaustion:
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Too many ideas competing for attention, leaving projects unfinished.
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Underestimating time, leading to last-minute stress.
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Emotional intensity that makes rejection or criticism feel crushing.
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Masking struggles to “fit in,” which drains energy and erodes confidence.
This constant push-pull, between brilliance and burnout, leaves so many entrepreneurial women feeling like they’re running fast but never arriving.
Support
This is where my work lights me up. I help entrepreneurial women see their wiring not as a weakness, but as an advantage waiting to be harnessed. Through stress mastery and goal acceleration coaching, I teach women how to:
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Calm an overactivated nervous system so clarity returns.
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Create streamlined systems that play to their strengths.
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Build accountability that supports without pressure.
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Align their goals with their values so success feels authentic, not forced.
I’ve seen what happens when a woman stops trying to “fix herself” and instead learns to work with her brain. The shift is powerful: from scattered to strategic, from self-doubt to self-trust, from overdrive to momentum.
The Wellness Connection
Neurodivergence is more than a brain-based difference, it’s a whole-body experience. The nervous system, gut health, sleep rhythms, and emotional regulation all play a role in how well we function day to day.
That’s why wellness practices are not optional, they are essential. Nourishing food, movement that grounds, restorative sleep, and practices like mindfulness or breathwork create the stability that allows ADHD traits to shine instead of spiral.
In our Wild About Wellness community, we emphasize that well-being is the foundation for clarity, focus, and emotional regulation. When your body and nervous system feel supported, your entrepreneurial fire can burn brighter without burning you out.
Where Women Shine
It’s no coincidence that many neurodivergent women are drawn to careers that value creativity, empathy, and innovation. We often find them thriving as:
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Entrepreneurs & Business Owners – carving their own paths instead of following rigid rules.
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Healers & Coaches – leveraging intuition and empathy to help others grow.
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Artists, Writers & Creatives – channeling energy into self-expression and storytelling.
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Educators & Advocates – bringing passion and new approaches into systems that need change.
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Wellness Practitioners – in fields like nutrition, bodywork, holistic health, and mind-body practices where their sensitivity becomes a strength.
These callings are not accidental, they align beautifully with neurodivergent traits of curiosity, out-of-the-box thinking, and heart-led connection.
Celebrating Neurodivergence
Neurodivergence is not something to hide, it’s something to celebrate. The very traits that can feel messy or misunderstood are often the same ones that fuel innovation, creativity, and leadership. When entrepreneurial women learn to honour their wiring instead of fighting it, they don’t just grow their business, they reclaim their freedom, their energy, and their confidence.
If you’ve ever felt like you’re “too much,” “not enough,” or “all over the place,” know this: you are not alone. Your entrepreneurial drive is not a flaw – it’s a fire. And when that fire is channeled with clarity, compassion, and wellness at the foundation, it doesn’t just build businesses. It builds healthier, happier lives.
That’s the power of celebrating neurodivergence, and it’s the work I am honoured to do every day.
About Simone:
Simone Usselman-Tod is a Neuro-Linguistic Coach and Neuro Change Practitioner with a 30-year background in Health Science. She blends neuroscience, psychology, and physiology to help entrepreneurial women master stress, regulate their nervous systems, and accelerate their goals with clarity and ease. With a focus on reprogramming limiting patterns and building inner resilience, Simone supports clients in achieving powerful, lasting results. Since launching her business in 2013, she’s been passionate about serving growth-minded women who value freedom, contribution, and personal transformation.
Simone is the founder and contributes to the Wild About Wellness Community online where members passionate about holistic health and wellness come together to share information, educate and contribute for the purpose of learning and growing. You are invited to explore the site with a free 1-month membership. Get your 1-month free membership HERE. Register for our FREE monthly events HERE