Written by Tracy Sherriff
When it comes to building a successful online business—whether it’s a high-ticket 1;1 offer, a group program, a membership, or a course—your strategy matters. But your mindset? That’s the real game-changer.
Many entrepreneurs get caught up in the “what” of their business—what services to offer, what platform to use, what price to set. But the real question is: How do you think about your business?
Your mindset shapes your actions, your confidence, and ultimately, your success. And there are two powerful mindsets that will either make or break your ability to build and scale a profitable business: The Empowered Mindset and The Success-Driven Mindset. Let’s break them down.
The Empowered Mindset: Your Inner Hype Squad
The Empowered Mindset is all about stepping into your role as a confident expert and trusted authority. If you don’t fully believe in your expertise and your ability to create transformation, it’s going to be hard to attract and convert clients.
Here’s how to cultivate an Empowered Mindset:
✅ Self-Belief: Know that your skills are valuable and trust yourself to create an impactful transformation for your clients. Say goodbye to imposter syndrome!
✅ Responsibility: You’re in the driver’s seat. Instead of waiting for the perfect moment, you take action, adapt, and move forward.
✅ Proactivity: Don’t just hope clients will show up—create a marketing and client experience that keeps them engaged and excited to work with you.
✅ Resilience: Challenges? Bring ‘em on. Whether it’s tech hiccups, low enrollments, or self-doubt creeping in, you see obstacles as learning opportunities, not stop signs.
✅ Growth Mindset: Your business doesn’t need to be perfect on day one. You launch, learn, and improve as you go.
✅ Positive Outlook: You focus on solutions, not setbacks. That energy? It’s contagious.
✅ Assertiveness: You set clear boundaries—your time and expertise matter. You confidently price your offers, communicate value, and stand in your worth.
✅ Vision & Purpose: You’re not just selling sessions. You have a bigger mission—to create real impact for your clients.
The Success-Driven Mindset: Your Roadmap to Results
Confidence alone won’t create a thriving business. That’s where the Success-Driven Mindset comes in. This mindset ensures that you are actually building something that gets results—both for your clients and for your revenue.
Here’s what it takes:
✅ Goal Orientation: Define success. More clients? Higher retention? Client transformations? Set clear, measurable goals and go after them.
✅ Healthy Competitiveness: You’re not just in this to “see what happens.” You’re here to win—whether that means outperforming your last launch or becoming the go-to coach in your niche.
✅ Determination: Roadblocks don’t stop you. You stay committed to your vision and keep pushing forward, even when things get tough.
✅ Results-Driven Focus: You don’t just track revenue—you track client progress, engagement, and transformations because long-term impact leads to long-term success.
✅ Ambition: You don’t settle for “good enough.” You push yourself to create a client experience that truly changes lives.
✅ Resource Management: You use your time, tools, and energy wisely. You streamline your processes, automate where needed, and avoid burnout.
✅ External Validation: You thrive on impact—whether it’s client testimonials, industry recognition, or simply knowing your work is making a difference.
Why You Need BOTH Mindsets
Think of the Empowered Mindset as your fuel—it gives you confidence, resilience, and motivation.
The Success-Driven Mindset is your GPS—it ensures you stay on track and achieve real, measurable results.
When you combine both, you become unstoppable. You have the confidence to take action and the strategy to follow through. You build a business that not only attracts clients but delivers transformation for them.
So as you grow your business, ask yourself:
- Am I stepping into my expertise with confidence?
- Am I taking ownership of my success?
- Am I setting clear goals and working toward them consistently?
The right mindset doesn’t just help you book clients—it helps you scale, impact more people, and build a thriving business that lasts.
About Tracy:
Tracy Sherriff is a Strategic Growth Consultant who helps entrepreneurs transform their expertise into scalable, high-impact education-based products. With a Master’s in Adult Education and certifications in business operations and marketing, she combines educational theory with business strategy to guide clients in designing, launching, and delivering digital courses, programs, and other educational offerings that drive sustainable revenue growth. Connect with Tracy by visiting her website tracysherriff.com, or finding her on Instagram @tracy.sherriff.
Tracy contributes to the Wild About Wellness Community online where members passionate about holistic health and wellness come together to share information, educate and contribute for the purpose of learning and growing. You are invited to explore the site with a free 1-month membership. Get your 1-month free membership HERE. Register for our FREE monthly events HERE